You’re a Groundbreaker

You set yourself apart from the rest. You know the latest is the greatest.
You value gear that looks as good as it performs.

Here are our top suggestions to complement your trailblazing lifestyle.

Alpha 9 III

The power of one frame

The world’s first1 full-frame image sensor with a global shutter system. The Alpha 9 III is a game changer, capturing fast-moving subjects with absolutely no image distortion and preserving split-second moments in stunning detail.

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X77L HDR LED Google TV

Recreating pictures, redefining clarity

Experience all your favorite content with the Sony X77L 4K HDR2 LED Google TV in lifelike picture quality, powered by the 4K Processor X1™. All your HD content is upscaled with sharper details and real-world colors.

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SRS-XV800 Party Speaker

Powerful, wireless party speaker

The SRS-XV800 speaker gets the party started with ambient party lights4 and groundbreaking omnidirectional sound,5 while the IPX4 rating6 and the long battery life keep the fun going all night long7.

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LX310BT Bluetooth® Turntable

Vinyl sound, wireless freedom

The LX310BT Bluetooth® Turntable lets you spin your favorite mustic with just the touch of a button.

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LSPX-S3 Glass Sound Speaker

Experience soothing sound

Transform your space with the clear 360°3 sound of the LSPX-S3 Glass Sound Speaker, which adds ambient illumination to any room with a candle-like LED light.

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ZV-1 II

All for vlogging

Capture the world the way you want. The vlog camera ZV-1 II streamlines shooting on the go, allowing you to capture amazing quality video and audio without any complex setup.

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Want to explore another lifestyle?

Choose which one you’d like to learn more about.

  1. Among interchangeable-lens digital cameras. As of the November 2023 product announcement. Sony survey.
  2. 3840 x 2160 pixels. Requires HDR‑compatible content from supported streaming services or HDR‑compatible content device connected via HDMI® input (sold separately).
  3. 360 Spatial Sound personalizer requires the supplied transmitter (WLA-NS7)] and a BRAVIA XR TV model sold sep. Firmware update required for the BRAVIA XR TV and is required to enjoy 360 Spatial Sound on BRAVIA XR. Network connection required for firmware update of BRAVIA XR.
  4. Download the Sony | Music Center app at at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
  5. Functions when the product is placed vertically.
  6. Water resistant is effective only when the cap is closed. Not guaranteed for all situations. IPX2 when speaker unit is placed horizontally.
  7. Actual performance varies based on settings, environmental conditions, and usage. Battery capacity decreases over time and use.