Here are our top suggestions to complement your trailblazing lifestyle.
The power of one frame
The world’s first1 full-frame image sensor with a global shutter system. The Alpha 9 III is a game changer, capturing fast-moving subjects with absolutely no image distortion and preserving split-second moments in stunning detail.
Power of live-venue sound at your fingertips
Transform your space into a party with the ULT TOWER 10, delivering powerful bass, 360° party lights, and a wireless mic for karaoke. Press the ULT button for a bass boost to set the ultimate vibe.
The Best Noise Canceling. Studio-Quality Sound.1
Designed with mastering audio engineers, the WH-1000XM6 premium headphones deliver studio-quality noise cancellation, and crystal-clear calls for pure, uninterrupted immersion.
All for vlogging
Capture the world the way you want. The vlog camera ZV-1 II streamlines shooting on the go, allowing you to capture amazing quality video and audio without any complex setup.
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- As of March 1, 2025. Ambient noise reduction according to research by Sony Corporation, measured using IEC-compliant guidelines for the top 10 brands (by market share) of headband-style of wireless noise-canceling headphones market.